Lotus brand in China

In autumn last year, Lotus had loudly proclaimed plans a large-scale model initiative. Found many observers as unrealistic in the form announced, Lotus now has with China accounted for a market that will ask the necessary quantities. The guided by Dany Bahar sports car manufacturer will sell its sports cars in China in the future on the Lotus Symphony in Beijing, China. The company, which operates as a Lotus China, has ordered an initial 100 vehicles for the Chinese market. First comes mainly next to Elise and Exige, the Lotus Evora to China.

While overly critical contemporaries at the small number of items contemptuously refuse, is the Lotus leadership over the carefree optimism and states: the small number of vehicles delivered Lotus wants help to maintain the exclusivity of the brand in China …